International Journal of Advanced Engineering and Technology

Authors
Muhammad Naveed Jafar, Muhammad Saqlain, Atiqa Nawaz, Tooba Ahmed

Abstract
Mobile phone is used in different ways and different pattern. Cell phone selection is a challenging problem in current generation. Due to brutal market competition by inventions of different models with innovative designs and characteristics have made the buying decision making more complex. To solve this complexity, a few methods regarding the usage of fuzzy ideas had been proposed. For the few kinds of uncertainty within the selection method fuzzy linguistic method is used. The objective of the study is to investigate the uncertainty in selection criteria of cell phone. This paper, is an attempt to replicate the study in the Pakistani context in order to arrive at the current trends, especially in metros like Lahore where mobile telephony seems to have made an immense impact.